Consumer Behaviour Market Analysis Report Essay

Shopper Behavior Market Analysis Report - Essay Example Cheap food items not readied dependent on social standards can't get consideration in the market. The paper additionally investigations the impact of firm rivalry in the conduct of clients towards McDonald’s items. In the current food industry, variety of contenders decides how customers buy McDonald’s items. Further, the paper talks about the wellbeing impacts that influence the utilization inexpensive food items in the worldwide market. Quick nourishments wealthy in high sugar substance and calories have been accused for expanded instances of diabetes and heftiness. List of chapters 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1.1 Cultural influences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 1.2 Social influences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 1.3 Personal and financial influences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1.4 Health Influences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 1.5 Group Behavior†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 1.6 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 1.7 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......9 1.0 Introduction McDonalds is an inexpensive food organization with branches in all mainlands. A few cafés work under McDonald’s chain of eateries. McDonald’s significant objective purchasers incorporate youngsters, grown-ups and adolescents in the entirety of their business sectors. Significant markets for McDonald incorporate the United States, Europe, India, and South America. In the cheap food industry, rivalry keeps on influencing a few organizations. Macdonald keeps on improving their business procedures with the goal that they can draw in a great many clients into their business. Buyers keep on confronting new patterns since contenders keep on being inventive in giving sound food decisions to clients. This report examinations industrialism at McDonalds. The report decides factors that spur customers to buy inexpensive food items from McDonalds. Also, the Report examinations factors that may influence consumer’s capacity to buy cheap food items from MacDonald. McDonald’s items incorporate burgers, chicken, fish, deserts, and pork. These nourishments are named cheap food items. McDonald’s readies these nourishments in view of their interest in the market. The general public keeps on requesting instant food they can expend without setting up their own in t he kitchen. McDonald’s likewise offers breakfast nourishments, for example, McMuffins, breakfast sandwiches, seared egg, bacon and some more. Refreshments are additionally offered in various assortments 1.1 Cultural impacts According to Ramanuj (2010), outer effects on shopper conduct include social impacts. McDonald’ gives inexpensive food decisions to customers in different social foundations. In India, shopper purchasing conduct has been influenced by the way of life of clients. McDonalds gives meat and sheep burgers in India. In any case, as indicated by Indian culture, customers don't care for food things made of meat and lamb from

Cyber Security Free Essays

â€Å"Securing a computer system has traditionally been a battle of wits: the penetrator tries to find theâ holes,â andâ theâ designerâ triesâ toâ closeâ them. †Ã‚  ~Gosser Warfareâ hasâ alwaysâ beenâ aâ gameâ ofâ catâ andâ mouse. Asâ technologyâ increasesâ warâ hasâ toâ adapt withâ it. We will compose a custom exposition test on Digital Security or then again any comparable theme just for you Request Now Warsâ haveâ evolvedâ fromâ aâ contestâ ofâ strengthâ toâ aâ showâ ofâ potential. Previouslyâ warsâ were foughtâ withâ largeâ armiesâ andâ whomeverâ couldâ mostâ effectivelyâ utilizeâ theâ mostâ troopsâ withâ better trainingâ won;â nowâ however,â aâ singleâ personâ withâ aâ nuclearâ bombâ canâ destroyâ aâ cityâ withinâ seconds. In theâ 1980s,â aâ newâ technologyâ appeared:â theâ internet. Atâ firstâ theâ internetâ wasâ justâ aâ wayâ forâ peopleâ to communicateâ byâ sendingâ textâ filesâ toâ eachâ other. Soonâ howeverâ theâ internetâ becameâ aâ publicâ placeâ to storeâ andâ accessâ information. Asâ moreâ andâ moreâ personalâ andâ classifiedâ informationâ getsâ stored,â itâ is onlyâ naturalâ thatâ peopleâ tryâ toâ findâ aâ wayâ toâ stealâ informationâ forâ theirâ ownâ benefits. Cyberâ skirmishes areâ rightâ nowâ beingâ foughtâ onlineâ toâ getâ moreâ information. Bruce Berkowitz said: â€Å"The ability to collect,â communicate,â process,â andâ protectâ informationâ isâ theâ mostâ importantâ factorâ definingâ military power. †Ã‚ Berkowitz argues that weaponry and manpower that used to be the main determining factor ofâ warsâ willâ loseâ outâ toâ theâ amountâ ofâ informationâ thatâ aâ countryâ has. Knowingâ whereâ theâ enemies haveâ groupedâ theirâ troops/weaponsâ willâ allowâ aâ guidedâ missilesâ andâ unmannedâ dronesâ toâ wreak destruction. Cheapâ cyberâ weaponsâ suchâ asâ wormsâ andâ trojansâ (viruses)â canâ neutralizeâ conventional 2 eaponsâ asâ missilesâ andâ nukes1. According to the Department of Homeland Security: â€Å"Our daily life, economic vitality, and nationalâ securityâ dependâ onâ aâ stable,â safe,â andâ resilientâ cyberspace. Weâ relyâ onâ thisâ vastâ arrayâ of networksâ toâ communicateâ andâ travel,â powerâ ourâ homes,â runâ ourâ economy,â andâ provideâ government administrations. Yetâ cyberâ intrusionsâ andâ attacksâ haveâ increasedâ dramaticallyâ overâ theâ lastâ decade,â exposing sensitiveâ personalâ andâ businessâ information,â disruptingâ criticalâ operations,â andâ imposingâ highâ costsâ on theâ economy. 2 Unlikeâ anyâ otherâ technologicalâ advancement,â informationâ technologyâ hasâ changedâ howâ wars areâ fought. Beforeâ informationâ technologyâ warsâ wereâ alwaysâ aboutâ killingâ enemyâ combatants,â now skirmishesâ areâ aboutâ theâ speedâ ofâ maneuveringâ packetsâ ofâ information. Thereâ isâ noâ longerâ aâ â€Å"front†Ã¢ in war;â ratherâ itâ isâ allâ aboutâ littleâ battlesâ betweenâ counterâ ­invasionâ andâ invasion. Whileâ previouslyâ a commandâ centerâ wouldâ beâ untargetableâ unlessâ youâ bypassâ theâ enemyâ armies,â nowâ eachâ â€Å"battle†Ã¢ online isâ consistedâ ofâ itsâ ownâ securityâ system. Whatâ weâ areâ seeingâ areâ threatsâ againstâ criticalâ infrastructure,† said Cyber security expert Jessica Herrera ­Flanigan of the Monument Policy Group . â€Å"So, we are talkingâ aboutâ threatsâ againstâ ourâ energyâ sector,â theâ bankingâ sector,â telecommunications,â smartâ grids, oilâ andâ gasâ ⠭â basically,â allâ theâ criticalâ assetsâ thatâ weâ haveâ thatâ operateâ ourâ dayâ ­toâ ­dayâ livingâ areâ being affected. † Likeâ traditionalâ war,â cyberâ ­warâ hasâ twoâ basicâ typesâ ofâ attacks:â disruptionâ andâ espionage. 1 ttps://www. cia. gov/library/centerâ ­forâ ­theâ ­studyâ ­ofâ ­intelligence/csiâ ­publications/csiâ ­studies/contemplates/vol48no4/new_face_of_war. html 2 http://www. dhs. gov/cybersecurityâ ­overview 3 Disruptionâ attacksâ canâ beâ comparedâ toâ traditionalâ battlesâ betweenâ twoâ armi es. Attacksâ ofâ thisâ typeâ is designedâ toâ haltâ aâ specificâ siteâ orâ server. Espionageâ attacksâ areâ generallyâ attacksâ forâ classified data. Commonâ attacksâ includeâ denialâ ofâ serviceâ attack,â viruses,â wormsâ andâ trojans. Nations such as China and India are rapidly outpacing the United States in the field of information technology. Should the United States not be able to keep up with China and India in information technology, these countries will be able to steal information on the United States infrastructure and military secrets. What is Computer Security Cybersecurityâ isâ usedâ toâ describeâ aâ setâ ofâ hardware,â softwareâ andâ codingâ designedâ toâ protectâ a country/company’sâ networks,â computers,â programsâ andâ dataâ fromâ anyâ typeâ ofâ unauthorizedâ access. There are different types of of cyber security: Application security is specific to different applications (programs)â andâ dealsâ withâ theâ measuresâ thatâ theâ programâ takesâ whileâ itâ isâ runningâ toâ preventâ errors and handle exceptions when there is a flaw (an example of this can be the Windows Blue Screen of Death). Informationâ securityâ isâ whenâ aâ company/nationâ triesâ toâ defendâ informationâ orâ trade/military secrets  from unauthorized access (an example of this is when Gmail is encrypting its passwords). Disasterâ recoveryâ isâ theâ processâ inâ whichâ aâ programâ triesâ toâ recoverâ dataâ aft The most effective method to refer to Cyber Security, Papers

Brainwashing & transforming

Conditioning is the craft of changing a people mind by assembling various kinds of perspectives. It is a looked for of thought change. Indoctrinating is a kind of social impact on an individual to attempt to change his perspective into someone else’s perspective, without the consent of that individual. Programming can be accomplished by either obliging or convincing the other individual, to think in the line of the individual who is indoctrinating. To indoctrinate someone else complete isolation and conviction of the subject is totally necessary.Brainwashing is generally attempted in jails, to change the outlook of the detainees, and to assist them with speculation in a correct way, and to change their conduct. The individual who is conditioning must have the individual to be indoctrinated absolutely heavily influenced by him, to such an extent that all the every day schedules of the individual are heavily influenced by the individual who is programming. The individual who is programming impacts the other individual to such an extent that, the person’s mind doesn’t work at all losing his total identity.The indoctrinating individual than replaces the person’s mind with an alternate arrangement of contemplations and practices. As per clinicians, programming is conceivable under specific conditions, yet while managing bad-to-the-bone hoodlums or detainees, it is fundamental that they utilize physical maltreatment so as to see that these individuals are appropriately indoctrinated. What's more, to delete all their past contemplations and personality, so their psyche will be new with another arrangement of perspectives after the indoctrinating meeting, which causes them to improve their way of life, and have a superior existence without returning to their criminal mannerisms.According to examines it is realized that the impact of programming is transient just, the first character of the conditioned individual is absolutely not cleaned out , yet it is covered up and once the current musings of the individual quit working, the old character comes out from stowing away, and the individual carries on in a similar way as he used to already. The consequences of programming generally are the equivalent on each individual independent of his way of life, history and physical appearance.Some of the normally utilized strategies in indoctrinating are depression, as the individuals being conditioned are separated and not permitted to meet his companions or relatives, demanding consent to specific requests which incorporate issues, for example, attire, food and cash and so forth, the individual is exposed to piercing shakedown, pressure, tolerance periodically, all out control and analysis of the individual being programmed to such a degree, that the individual questions his own value, and feels that all that he does is wrong.The individual is diminished to such a disaster area, that he doesn't have faith in himself. Conditioning or psyche control is utilized from numerous points of view; it is utilized by numerous people in various fields to further their potential benefit. Guardians use conditioning on kids, with the goal that they can accomplish a specific remaining in social, individual and instructive undertakings. While educators attempt to condition kids in the homeroom, with the goal that they can have a more clear thought of what is being instructed in class.Even spellbinding an individual is a kind of programming or psyche control, where in the individual is taken to his inner mind perspective, and made to accept that he is a totally changed individual, by boring into his brain various considerations and practices that should be supplanted. A few people use dread or brutality to condition an individual, yet along these lines of indoctrinating isn't right, as the programmed individual can't be controlled, in light of the fact that he will escape when the indoctrinating individual leaves him.Some ind ividuals may work on indoctrinating to submit criminal operations like, they may indoctrinate or entrance a lady and attempt to assault or loot her. What's more, some strict cliques may attempt to indoctrinate individuals and power them into changing over to a specific religion. Utilizing programming to perpetrate such violations ought not be supported, and the impacts of indoctrinating ought to be utilized to change an individual into a superior person. Conditioning ought to be done to have power over a person’s mind, yet not to put him crazy or doing such things which are not in his control.The Government specialists additionally use indoctrinating to assist them with removing reality from crooks by utilizing stun medications, lie locators or opiate investigation, which affect their cerebrum, by which they can see whether the criminal is coming clean or not. To bewilder and debilitate an individual with the assistance of electronic hardware or synthetic substances isn't con trolling that individual. Dealing with an individual who loses command over himself isn't generally the same.It is evident that the administration specialists don't have power over anyone’s psyche, and it is additionally certain that these specialists would successfully deal with a person’s mind. At the point when an individual truly mishandles his better half every day, the wife who fears of brutality doesn't respond yet bears her mates fits and misuse, not on the grounds that he has an authority over her brain, however may be on the grounds that she is absolutely subject to her mate. The wife doesn’t have some other decision, however to remain with her life partner. At the end of the day the husband has decreased her odds so that she can't leave him.By remaining on considerably after such battering, implies that it is an inappropriate decision of the lady, however not the control her mate has over her psyche. Another technique for conditioning utilized by diff erent strict missions is utilizing love as an apparatus to control a person’s mind. These individuals cause the individual to accept that they are the main individuals, who love them, and that they have confidence in the individual, and that the individual ought to have confidence in them. They attempt to persuade the individual to such a level, that the individual accepts that even his loved ones are jumps in his manner to liberation and accomplishing God’s faith.These individuals make the individual so frightful that he accepts that on the off chance that he doesn't hear them out he may be rebuffed, this makes the individual absolutely subject to these individuals and he gets fixated. Blame is additionally another procedure utilized by these individuals; they cause the individual to feel so liable that, he starts to accept that he is nothing without god and these individuals. They fill the individual with such a great amount of scorn for him that he loses his persona lity, confidence and his faith in himself. The individual turns out to be totally dependent of these individuals that he is helpless before these people.Even specialists follow such methodologies to have the patient under their influence. This system would help the therapist in realizing the individual far superior, and this would help the specialist in restoring the patient. At the point when an individual is under the spell of such individuals, these individuals may exploit the circumstance and can attempt to loot the individual of his entire property, when he is heavily influenced by them. They may even cause the individual to submit criminal operations for their sake, which the individual would come to know simply subsequent to going to his senses.Under the control of such individuals an individual can lose his riches, his body and furthermore his spirit. Along these lines programming can be utilized for the great and the awful both. At now and again it can support an individual and different occasions it would totally demolish an individual. Indoctrinating is a mind boggling methodology; it is a greater amount of recuperating an individual than a strategy. For instance during the Korean War numerous US officers were conditioned into socialism. Conditioning is such a strategy which can break or make a man, it is an exceptionally muddled method utilized by specialists, strict missions, educators, guardians and the administration authorities.This procedure can be utilized to the full favorable position, in the event that it is seen appropriately and utilized in the correct way; it will give awesome outcomes and help individuals in tackling their issues viably. At the point when an individual is conditioned, he goes into a kind of stupor and is totally in the control of the individual who is indoctrinating. The individual is in such a circumstance, that, he doesn’t recollect anything and his psyche can be constrained by taking care of some different mu sings, that he turns into a completely changed individual after the indoctrinating session.A individual who is attempting to program someone else, ought to be keen and prudent when managing such circumstances, and he ought to have the ability to cause the other individual to trust him, at that point just he will have all out power over the different person’s mind. All in all conditioning ought to be considered as a significant and important system, and it ought to be utilized by one and all any place the need emerges, yet individuals ought not exploit this technique and ought make an effort not to utilize it for submitting illicit activities.If utilized appropriately and successfully it could help fix such a large number of individuals who are in misery and experiencing serious pressure, it could assist with making a convict a superior individual and help guardians and instructors in directing the youngsters to better and splendid prospects. Conditioning ought to be unquestio nably utilized if an individual can profit and lose his downturn and make him a superior individual. Works Cited Rober Todd Carroll, Mind Control (Brainwashing), The Skeptic’s Dictionary, 14 November 2007, <http://skepdic.com/mindcont. html>. Julia Layton, How Brainwashing Works, How Stuff Works, 14 November 2007, <http://individuals. howstuffworks. com/indoctrinating. htm>. Julia Layton, How Brainwashing Works, Brainwashing Techiques, How Stuff Works, 14 November 2007, <http://individuals. howstuffworks. com/brainwashing1. htm>. Uzma Mazhar, Brainwashing Tactics in Domestic Violence, 14 November 2007, <http://www. crescentlife. com/psychissues/indoctrinating. htm>.

Wheatleys Progressivism - Literature Essay Samples

The 18th Century presented many challenges to African Americans, even those who were free from the horrors of slavery. Many African Americans struggled to find a public voice that the general (white) population would be willing to listen to. Phillis Wheatley was given a rare opportunity for an African American. Despite being kidnapped from Africa to be sold at a young age, she was well educated and became a popular poet, even among the white population. Even so, Wheatley could not be too radical or she would lose her audience; however, upon a close reading of many of her works, and specifically To the Right Honorable William, Earl of Dartmouth Wheatley includes many subtle references to the evils racial inequality and she alludes to many progressive ideas, such as abolitionism and racial equality. Wheatley’s forthright purpose in writing To the Right Honorable William, Earl of Dartmouth is to praise the Earl. The poem seems to be exclusively about the Earl and America’s newfound freedom and greatness; however, Wheatley’s To the Right Honorable William, Earl of Dartmouth subtlety conveys a progressive racial view. In the poem, Wheatley uses carefully chosen language that highlights the inequality in the newly freed America. Wheatley’s word choice implies that only white Americans benefitted from the American Revolution; African Americans, meanwhile, remained just as oppressed as they were before the Revolution. In To the Right Honorable William, Earl of Dartmouth, Wheatley writes, â€Å"Fair Freedom rose† (2). Wheatley uses the multiple meanings of â€Å"fair† (just and light-skinned), and by doing so, she emphasizes that America’s new freedom is exclusively for fair-skinned white Americans. African Americans were mostly excluded from America’s freedom and Wheatley points this out without saying it too radically. Further, Wheatley writes, â€Å"in thine hand with pleasure we behold/ The silken reins† (7-8). Wheatley chooses to use the word â€Å"silk,† a naturally white substance, to allude to white Americans. â€Å"Reins† refers to the actual power held by the government, but also to the homophonous â€Å"reigns,† which refers to a monarch’s superiority and power. For Wheatley, white Americans had a monopoly of the government and used their power selfishly like a corrupt monarch. African Americans gained very little from the American Revolution and Wheatley alludes to this in her writing. Wheatley continues discussing the idea of light and dark in further lines. She writes, â€Å"Thus from the splendors of morning light/ The owl in sadness seeks the caves of night† (13-14). Again, the idea of light, referring to light-skinned people, is associated with good things like â€Å"splendors,† while dark, referring to African Americans, is associated with bad things, like sadness. White people are blessed with goodness and opportunity while African Americans suffer and face oppression. Wheatley’s use of metaphors emphasizes the differences in societal views and ideals regarding different races. Wheatley also compares the English tyranny to that of slave owners. She writes, â€Å"No longer shall thou dread the iron chain/ Which wanton Tyranny, with lawless hand,/ Has made, and with it meant t’enslave the land† (17-19). The iron chain provides intense imagery that directly connects the British Empire to slave owners. This â€Å"Tyranny† is especially bad; Wheatley’s decision to capitalize â€Å"Tyranny† emphasizes the importance she places on the word. Tyranny is not something small. It is incredibly powerful and evil, yet it is also something African Americans must face despite effects of the American Revolution. Writing to the Earl of Dartmouth, Wheatley means that white people will no longer face oppression. The â€Å"lawless hand† still exists because African Americans are still enslaved by the iron chain of tyranny. By evoking images of slavery, such as the iron chain, Wheatley shows that tyranny, although no longer faced by whit e Americans, is still continuing in the newly freed land. Later in the poem, Wheatley also brings up the horrors of the slave trade. Wheatley’s description of the slave trade is the only connotatively negative part of the otherwise positive poem. Her poem provides a platform for her to criticize the slave trade, but she must be careful to offend her predominantly white audience. She uses her words to criticize the practice of slavery under the guise of explaining why she loves freedom and America. Her word choice is connotatively negative and emphasizes the evils of the slave trade amidst her praise of the Earl. Wheatley’s description of the slave trade highlights the evils of the practice. Wheatley uses powerful imagery to paint a vivid picture of the day she was taken from her homeland to be sold in the colonies. Wheatley describes that day, writing, â€Å"I, young in life, by seeming cruel fate/ Was snatched from Afric’s fancied happy seat:/ What pangs excruciating must molest,/ What sorrows labor in my parent’s breast!/ Steeled was that soul, and by no misery moved,/ That a father seized his babe beloved† (24-29). Words such as â€Å"cruel,† â€Å"molest,† â€Å"steeled,† and â€Å"seized† paint a horrifying picture of the slave trade. Wheatley’s use of connotatively negative words constructs a graphic depiction of a deplorable event. Wheatley highlights the awful plight of African Americans who want nothing more than basic freedoms through her ability to sneak this negative image into her otherwise positive poem by saying th at her nightmarish childhood story is the reason she appreciates freedom so much. Wheatley continues writing about the evils of the slave trade further in the stanza. Wheatley concludes the stanza, writing, â€Å"Such, such my case. And can I then but pray/ Others may never feel tyrannical sway?† (30-31). These lines relate back to the â€Å"iron chains† and â€Å"Tyranny† mentioned in lines 17 and 18. There seems to be no hope for the slaves and all that can be done is pray. Wheatley continues to speak of the ongoing struggle of African Americans who gained nothing when America was freed. Wheatley concludes the poem by returning to her praise of the Earl. Her poem appears to completely praise the Earl, with the occasional aside that explains why Wheatley feels a certain way. Within this praise however, Wheatley placed carefully chosen language to construct a negative mental image of the slave trade. A casual reader would likely not realize Wheatley’s subtle message, but upon a close reading of the text, one can see how Wheatley’s word choice and use of imagery transmit a different message within her poem intended to praise the Earl of Dartmouth. African Americans faced many challenges in the 18th Century, even after America gained its independence from Great Britain. Even free African Americans struggled against blatant and systematic racism. One of the many challenges faced by African Americans was overcoming the hardships of getting their voice heard. Education was rare in the African American community and even the educated Phyllis Wheatley, a popular poet, would have had to have been careful about what she said. Writ ing too radically or too progressively would cost Wheatley her audience. Wheatley, however, masterfully used many literary elements, such as metaphors, imagery, and double entendres, to subtly place her progressive views in her seemingly politically moderate writing. Many of Wheatley’s writings contain some sort of abolitionist view, but this view is presented very clearly, upon a close reading of the text, in the poem To the Right Honorable William, Earl of Dartmouth. The poems purpose seems to be to praise the Earl for aiding America’s quest for independence and to praise the new freedom America has earned; however, Wheatley’s To the Right Honorable William, Earl of Dartmouth subtly conveys a progressive view on race.

Beatrice and Benedick in Act 1 of Much Ado About Nothing...

Beatrice and Benedick in Act 1 of Much Ado About Nothing by William Shakespeare In Much Ado About Nothing we learn about Beatrice and Benedick. Benedick is a very confident, witty man who appears to have a love hate relationship with Beatrice. He is very self sure with women and makes it known to others that he would prefer to remain a bachelor for the rest of his life rather than marry a woman. Beatrice in a way is very similar to Benedick, she also is very intelligent and witty but she seems to have more of a fiery nature which seems to hide most of her true feelings. She challenges men, which would seem quite insulting to a Shakespearean audience as it would not be expected of an Elizabethan†¦show more content†¦Beatrice often makes out to the audience about Benedicks poor qualities, he wears his faith but as the fashion of his hat which implies that he changes his mind too often and cannot settle. Beatrice is extremely critical of Benedick and when talking to the messenger, No; and he were, I would burn my study she indicates that she has a hatre d for him which is ironic as later it becomes apparent that she is still in love with him. In the beginning of Scene 1 when in conversation with Benedick she uses the phrase nobody marks you this is ironic to the audience as Beatrice marks or notices him the most, perhaps due to her hidden feelings towards him. Beatrice appears much more spiteful and insulting towards Benedick than he is to her, a bird of my tongue is better than a beast of yours. So exclaims that a creature such as a parrot that can speak is better than a dumb one such as a horse. Benedick has the reputation of a womaniser and a princes jester, as well as being fickle and superficial in his friendships. His first line in the scene to Leonato implies that he is the princes fool and is a humorous character, where you in doubt, sir, that you asked her? commenting that the Prince might not of been sure is Hero was his daughter. Beatrice uses Benedicks characteristics against him on many occasions.Show MoreRelated Classical Imagery in Shakespeares Much Ado About Nothing Essay3559 Words   |  15 PagesClassical Imagery in Shakespeares Much Ado About Nothing The romance of history has lured many of the worlds greatest authors to search for their subject matter in the pages of time. William Shakespeare serves as a unfailing embodiment of the emotion of days past; yet he also turned to those before him. The comedy Much Ado About Nothing is a poignant love story, riddled with stunning imagery and allusion. 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Essay on Baseball as a Piece of American Culture - 621 Words

Baseball as a Piece of American Culture American culture is in my opinion a mixture of all cultures in the world. In some states, minorities have become majorities because of the huge masses that have immigrated there. Those groups have integrated their own customs to Americans and at the same time, have made American customs part of their lives. In that enormous alloy called Americans, you can meet diverse kinds of persons, languages, foods and words. At the same time, specific traits make this culture as any other unique. The British writer Lesley Hazleton describes in the essay The First Game her experience when she attended a baseball game for the first time in her life. It was her first time visiting America as well and the way the†¦show more content†¦Perhaps it is that Americans are used to praise those who have been praised before or maybe it is just a matter of chance for a selected group of lucky people, like TV stars and singers. 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Linked with Diabetes- Reflection Account

Question: Explain and Discuss How Obesity is Linked with Diabetes- Reflection Account? Answer: What? It was one of Ms. Holmes' infrequent visits to the pharmacy. She was panting from the sheer effort of walking to the counter. She was a 62 year old, who had to stop and catch her breath before she asked for pain medication. Her knee pain was troubling her again. Her high BMI made the pain worse. While taking her seat she almost fell and I rushed to support her, but she collapsed further and slumped on the chair. She was suffering from excruciating pain. My colleague and I helped her recline on the nearby bench. Quickly I checked her blood glucose with a monitor that I had, her random BGL was 170 mg/dl. I decided to find a more opportune moment to persuade her to seek an appointment with the GP. She complained of a boil on the waist that had not healed for 15 days. My colleague and I tried to suggest that she should get herself checked for diabetes mellitus Type II. Just then my colleague said that her obesity had put her in the high risk group and since her father had died of diabete s complications, she needed to be cautious. The very moment that mention of diabetes was made and she quickly left the pharmacy with the pain medication. Fortunately I had her contact details and I made a mental note about contacting her soon. Even as I was dispensing medicines to other patients who came thereafter, Mrs. Holmes' condition did not leave me. My professor's words echoed in my mind. He had always emphasized the importance of empathy to be a pharmacist, and that a pharmacist does not just dispense medicines, but the regular contact with patients made the pharmacist an important dispenser of information Satisfying patient queries that they could not directly ask the doctor. In Ms. Holmes' case it was important that she seek appointment of a GP, get tests done to find out whether she had diabetes. Her obesity and genetics had predisposed her to diabetes. The difficulty was that a mere mention of the possibility had scared her away. So What When I look back I felt rather concerned that a regular patient had shown two symptoms of diabetes. My colleague also felt the same and we spoke about it once Ms. Holmes had left. I continue to feel worried that I could not convince her to seek an appointment with the GP right away. But I know that I shall be able to educate her about the importance of seeking treatment and I start thinking about to contact her and approach the subject of introducing her to complications that could impact her health. Except that I will have to deal with caution while trying to convince Ms Holmes about starting a weight loss regime. From my brief encounters with her earlier I have noticed that she does not include any physical activity in her routine. As a first step I plan to introduce her to a dietician. Because it is important for her to understand that if her obesity is treated it will help her to reduce risks associated with diabetes. She needs to be educated about tests such as Hb1Ac, lipid prof ile, regular medication, diet and lifestyle changes. These could keep her safe from possible complications. I should have able to take steps when she was at the hospital. But I feel somewhat reassured that I was able to measure her BGL before she left. I wish I had been successful at persuading her to seek an urgent appointment with the GP then. I also wish I had warned her on earlier occasions about her risk of developing diabetes so that she could have taken preventive steps to work on reducing her weight and the risk of cardiovascular disease (Andrew Willis, 2014). I could have explained to her that when cells have to handle high density of nutrients the endoplasmic reticulum has to transport more nutrients across the cell. It sends a message to the plasma membrane to shut down the insulin receptors. Glucose cannot enter the cell anymore and BGL increase beyond the normal range. Forewarned, she could have reduced the nutrient density by eating healthier foods I realize that I need to improve my persuasive skills. I asked my colleague and he too felt that we could have persuaded Ms Holmes to start treatment right away. 90% of the population has some contact with the pharmacist annually.(C, 2000). We looked for her phone and address in the hospital records and set about trying to contact her. Now What? The impact of counselling by pharmacists on reducing Hb1Ac has been evidenced. (Ali M, 2012) (Mehuys E1, 2012). There are benefits to be derived from monitoring and counselling by community pharmacists on the treatment of diabetics. Implications of the above scenario where a patient could not be taken to a GP in order to begin diabetes treatment are serious but intervention is possible since Ms Holmes will return to the pharmacy to get her usual medicines. Pharmacists like me can take training programs and certification in order to act as effective community pharmacists and help in modifying behaviour of high-risk patients (Gloria J. Nichols-English, 2002). I could continue to be the pharmacist that I was without seeking training. But many patients would still remain without medication and would exposed to life threatening complications. The School of Pharmacy at the University of Hertfordshire and some other departments of Pharmacy run training programs for pharmacists where training in imparted for counselling and monitoring patients who are new to a diabetes treatment regimen. According to the Public Health: a handbook for community pharmacists, there are several ways in which a pharmacist can contribute to disbursement of information and awareness among patients. Pharmacist can promote healthy eating practices and emphasize the importance of exercise among obese/diabetic patients. Educate colleagues and customers about how to identify signs of diabetes. Help in identifying a case of diabetes. Counsel diabetic patients to take medicines regularly and regularly visit the GP. Pharmacists have also proven to be useful in several other ways. They have reported the difficulties patients face when using blood glucose monitors at home. They have helped patients manage the disease better through regular intake of medicine s and suggested referrals to physicians when a particular drug did not help a patient control diabetes (Anon., n.d.). Training shall help me tackle a similar situation should it happen again. As a result of the training I aim to be able to contribute more not just to patients dealing with obesity and diabetes but several other situations depending on the patient that visit my pharmacy. The main learning that I take from reflecting in the above case upon my practice is that reflection helps one to strive towards making a better contribution. The thinking that follows the reflection can help to change the way I run my practice and am able to impact public health in a better way and work towards the better health of patients who frequent my pharmacy. The intensity and effectiveness of counselling that can be provided to patients by pharmacists will depend on the extent of training available to them and result in better patient outcomes (Nkansah N1, 2010). References: Ali, M., Schifano, F., Robinson, P., Phillips, G., Doherty, L., Melnick, P., Laming, L., Sinclair, A. and Dhillon, S. (2012). Impact of community pharmacy diabetes monitoring and education programme on diabetes management: a randomized controlled study. Diabetic Medicine, 29(9), pp.e326-e333. Willis, A., Rivers, P., Gray, L., Davies, M. and Khunti, K. (2014). The Effectiveness of Screening for Diabetes and Cardiovascular Disease Risk Factors in a Community Pharmacy Setting. PLoS ONE, 9(4), p.e91157. Psnc.org.uk, (2016). [online] Available at: https://psnc.org.uk/wp-content/uploads/2013/07/public_health_book_all.pdf. [Accessed 15 Feb. 2016]. Anderson, C. (2000). Health promotion in community pharmacy: the UK situation. Patient education and counselling, 39(2-3):285-91. Nichols-English, G. J., Provost, M., Koompalum, D., Chen, H. and Athar, M. (2002). Strategies for Pharmacists in the Implementation of Diabetes Mellitus Management Programs. Disease management and health outcomes, 10(12), pp. 783-803. Mehuys, E., Van Bortel, L., Van Tongelen, I., Annemans, L., Remon, J.P. and Giri, M., (2012). Effectiveness of a community pharmacist intervention in diabetes care: a randomized controlled trial.. Journal of Clinical pharmacy and therapeutics, 36(5), pp. 602-13. Nkansah, N., Mostovetsky, O., Yu, C., Chheng, T., Beney, J., Bond, C. M. and Bero, L., (2010). Effect of outpatient pharmacists' non-dispensing roles on patient outcomes and prescribing patterns.. Cochrane database of systematic reviews, 7(7), p. CD000336.